Digital disruption everywhere! No matter, if you believe Clayton M. Christensen´s theory of disruptive innovation or Joseph A. Schumpeter. Could you imagine how the world was without the iPhone? These days the iPhone has it´s 10th birthday. Only 10 years which show you how fast digital transformation and disruption arrived Weiterlesen…
Perfect Moments and brand experience with iTunes Festival 2013 to create fans for your brands. 60 great artists. 30 amazing nights. 20 Million people applied for tickets. Live and free on iTunes. Can´t wait for it every year. Again and again. (c) Apple
Can´t wait for the at Apple´s WWDC shortly revealed iOS7 with the brand new look and all great functions & capabilities. Simplicity in industrial design explained by Jonathan Ive. Want to get this user interface also in my car and on my tv. Looks like a big achievement. Combined with Weiterlesen…
Okay, we have expected that Samsung will give us a good show at the radio city music hall in NYC last week, so the Galaxy S4 is there. But what about all the guerilla marketing activities: the LG Optimus Megaposter on Times Square above Samsung´s. Or the street activities at Weiterlesen…
From black friday to cyber monday – straight down the road to christmas?! Everything is on sale. How the economy lure in new shoppers these days: Amazon, Apple, Google, eBay, Microsoft – whatever company name you drop… Retail, Etail, App, In-App – whatever channel you might add from your (hopefully) Weiterlesen…
Quite impressive: highest sales per Sq Ft in the United States of America for #1 APPLE STORES = US$ 6,050 per Sq Ft #2 TIFFANY & CO. = US$ 3,017 per Sq Ft (Source: RetailSails) and in the TopTen no more TechHardware and stuff (e.g. BestBuy etc.) And guess what: Weiterlesen…
The new technology & innovation crunch of the week with some great marketing & TVC executions. Not only for geeks. Enjoy this vid overview: Sharing video instantly with the new Samsung Galaxy S3. Gorgeous! (c) Samsung New type of content consumption machine from Apple. In order to defend market share Weiterlesen…
Apple´s Retail World: 388 stores in 14 countries. A very successful part of Cupertino´s operations. That is their story so far. But what is next to come from competition? The Google ChromeZone at some point is only the first step for Eric Schmidt to get more visible at the POS/POP. Weiterlesen…
Honestly I have to say that the new iOS6 itself makes your old iPhone a brand new phone. A new product experience has arrived. With a great navigation software, panorama camera function, data protection center, „do not disturb“ mode and so much more. Apple has just launched the first 4 Weiterlesen…
After the Apple press conference on the 12th this month today the pre-order phase has been announced to it´s customer base via e-mail and in the Apple Online Store. A couple of new features: bigger screen, new A6 Processor, iOS6, new 8-pin connector, 8MP iSight Camera, new earphone-system and last Weiterlesen…
