Would the delivery drones bring next year XMAS-gifts from Amazon right in time under the christmas tree? Maybe not next year – but not that far away. Look at this! „WE LIKE TO PIONEER, WE LIKE TO EXPLORE. WE LIKE TO GO DOWN DARK ALLEYS AND FIND OUT WHAT’S ON THE OTHER SIDE.“ (c) Amazon
After Microsoft has changed it´s logo after twentyfive years the next big player launched it´s new logo: eBay. Seventeen years later we see the new style which is part of the transformation process to the positioning „shopping anytime, anywhere“. Let us see where this takes us in our customer journey.
BMC´s Magic 11 – Ladies and gents! I´ve written a marketing conception in 2010 for tomorrow 11.11.11 dd-mm-yy 11.11.11 hh-mm-ss because I thought that this magic date was something special for retailers and promotions. I am completely surprised how many companies don´t care about such opportunities. A crazy world, we all live in.