After talking about „New Mobility“ we would like to go a little bit deeper into the „Smart Cities“ space.
It is amazing to see how the world is changing. From Logistics & Delivery, to individuals and groups commuting by vans, scooters and other stuff we need to understand the different stakeholders in this game. On the one hand side the Cities itself as public sector, the inhabitants and the solutions and „hardware“ provider in the different industry verticals. From Power Supply, to Traffic and Telco as the key areas of infrastructure.
It reminds me deeply when we launched T-City and the T-City Competition at Deutsche Telekom AG as a Public Private Partnership (PPP) and when I started to read books from Richard Florida, Nicholas Negroponte, Clayton M. Christensen and a lot more. And it becomes now more complex and even faster with all this digitalization.
My strong believe is that those players would win – no matter what service offer we are talking about – who can manage to build a platform which is able to offer a seamless and modular offering depending to typical use cases. Two examples for this:
Talking about Logistics:
- When you want to improve your Logistics offering it is not just enough to deliver for instance parcels or bigger items from door to door. It would be important for the future to offer a different set of service levels such as those dimensions:
- Time consumption (Delivery speed)
- Type of transport related to costs (Drones, Trucks, Ships, Planes)
- Sustainability/Eco-Friendly (Carbon footprint)
- Pick-up (Convenience/easiness)
- Transparency (Track & trace)
- Documentation of customs, official documents and other paper work (Embedded Workflow integration)
- Coverage at global scale (Availability of service)
This is just one example.
2. Let us take another example out of our first article about CES2020 which was „New Mobility“.
This digital offering would win in my opinion who can provide:
- Sufficient total local availability/coverage of „Hardware“ (Car, Taxi/Uber/Lyft, Minivan, Bus, Train, Underground, Tram, Motorcycle, e/Bike, Scooter, AirTaxi etc.)
- Infrastructure – both Legacy and Future „Hardware“ – in each local City for those „Hardware“ -> related to convenience to commute (Ease-of-use = Booking, Pick-up, Drop-off, overall Network/Grid, Cost, Speed)
- Seamless booking for multi-stop-travels (Integration & Handover)
and for international travels (Coverage per country/international region/worldwide)
It was a great announcement of TOYOTA with their „Woven City“ and I am really looking forward to see 1st results when it comes to life.
One more thing: trust me that we all can find multiple other examples from different industries and verticals that prove this kind of hypothesis – no matter of B2C or B2B offerings, no exclusion of an industry. This so called „Digital Disruption“ is the „New Normal“ for the next decades. „Ubiquitous Innovation“ at a higher speed than ever before.