„It’s a little freaky at first, but you get used to it!“ with these words Sergey Brin was introducing Google Glass at TED2013. And that it is emasculating working with smartphones he says, too. But, well the user experience is also the key factor of success for GoogleGlass and it´s first 2318 friendly/first users. So when launching Glass last summer on Google I/O 2012 we are right now at the point where we will get a first proof of concept. So far I must say that the people from GoogleX – the company´s moonshot factory – have developed a great innovation. But what shiny innovations will also come shortly? How long could smartphones hold their innovation lifecycle? We will see them – stay tuned.