BMC

Googlighting Stranger!

admin — Wed, 22 Feb 2012 11:46:18 +0000

The next battle between Microsoft and Google.

Apple vs. Googorola vs. Micronokia:

admin — Tue, 07 Feb 2012 09:10:20 +0000

The year of the smartphone is here. Which company will be #1, #2 and #3 by year end 2012? Apple, Googorola, Micronokia? Or more realistic Samsung or maybe Huawei? With 4G/LTE roll-out the whole story becomes even more interesting. Will RIM/Blackberry survive? Can Sony make the turnaround? Which role can HTC play after a bad Q4/2011 and a significant revenue drop announced for Q1/2012 of 36 percent in yesterdays Investor Relations Conference? What about LG? It is a long run – a marathon. Let´s watch out!

Where to smartphone manufacturer?

admin — Mon, 23 Jan 2012 09:20:03 +0000

At the moment the battle is mainly driven by Apple and Samsung. Just watch this new TVC from Samsung USA. It seems to be that the top five are just observing each other and nobody of them wants to make the “first move” before Apple has released the new iPhone 5. I believe this “strategy” is quite dangerous as Cupertino has no hurry, as last weeks New York City “Educational Event” has shown that they have enough trending topics to keep their pacemaker status. Let´s watch out!

How to make choosing easier.

admin — Fri, 20 Jan 2012 14:06:44 +0000

How many choices did you make every day? How many in a week? Interesting lecture from Sheena Iyengar. Watch it to gain insight of her survey and also to know how many the average CEO has to make.

A better way to handle choice overload and more.

Google: “Search, plus your world!”

admin — Wed, 11 Jan 2012 10:09:21 +0000

Google, Bing & Co. – the next level of search is coming in 2012.

Facebook Timeline – another perspective!

admin — Mon, 09 Jan 2012 09:40:53 +0000

First of all: Facebook Timeline is a great new functionality which I didn´t expected it to be. Thank you, Mark Zuckerberg! When it was announced a few weeks ago I first thought it is just about to show my whole life in one piece and I honestly dislike that approach in case of (data) privacy.

After playing around with the new options I have to reconsider my opinion. The new profile option “Timeline” gives you a more advanced toolbox of managing your status update, posted links, user generated content. Especially when you lost the overview of your posts after a membership of 3-4 years, it could be necessary to review your own history. In the old version without “timeline” it´s so tough to manage your profile and archive because you honestly never go back than more of 15-20 older posts.

Right now you can make up your Facebook profile “room” to have it nice and tidy. You can easily ”clean-up” your profile and keep it really updated.

I am positively surprised and appreciate the new Facebook.

The empire strikes back!

admin — Fri, 30 Dec 2011 17:27:24 +0000

Google´s Icecream Sandwich, Apple´s iOS 5.0 and Microsoft Windows Phone that is what we´ve got so far.

But I guess we can expect some great developments from Redmond as pressure is increasing onto MS Corp. mobile business. WP 7GA was just recently announced and Mango, Tango and Apollo will follow to sharpen the mobile footprint of the company.

The ecosystem develops further and further, not only by the cloud and cloud services. The whole integrated/connected solution. Anytime. Anywhere. And most of the market players don´t know tomorrows competition. Would it be Facebook? Would it be Amazon? Yesterday was the cloud. Tomorrow it will be the television. Entering the living rooms. But only the next move.

Forget about the “i”?

admin — Mon, 12 Dec 2011 11:23:36 +0000

Some great news from this years LeWeb2011.
Eric Schmidt about social, local and mobile.

All your x-mas gifts ready?

admin — Thu, 08 Dec 2011 11:25:33 +0000

Today: smart x-mas sale level three. After Apple is pushing x-mas sales so far in two directions by iPhone 4s and iPad 2 messages into several consumer touchpoints it seems to be that Apple is introducing today the major x-mas product No. 3: the MacBook Air.

So iPhone, iPad and MacBookAir are making it´s way under the christmas tree.

Whilst Microsoft and Nokia are pushing Windows Phone and the Lumia 800. The timing of Googorola is also quite smart to introduce the new Motorola RAZR exactly for the x-mas sales period. In my eyes a really smart move.

I guess this is the start for a very though battle in 2012 for these kind of products. I promise you a new device and manufacturer ranking. Happy consumers – guaranteed!

No smart x-mas sale?

admin — Tue, 29 Nov 2011 09:21:15 +0000

Hello, consumer electronics – where is this years christmas sale? We are writing the 29th November 2011.

My touchpoints with smartphone or netco´s christmas sales are short and mainly driven by one manufacturer: I have seen the Apple iPhone 4s TV commercial several times (up to 6 times), introducing the new great camera or alternatively the SIRI feature. Same with Online – Apple E-Mails me to buy the 4s or the iPad 2 as X-Mas-Gifts (up to 4 times). And eCommerce? Well, Apple Store introduces one big shopping day for the 25th November 2011. With discount up to 91 Euros (see older article). No matter, if I was thinking about buying new devices for myself or as a christmas gift: beside Apple there was only one Microsoft Live E-Mail Newsletter to myself to introduce the new Mango OS with Nokia Lumia 800, which was honestly message overloaded and the new Amazon.com Kindle TV Commercial to buy the new device for 99 Euro.

No more Tablet-PC offers, no more new smartphones for Santa Claus & Co.? Maybe we will see great x-mas campaigns shortly.

As far as I have learned and read from latest market research: the impulse-shopper is more or less dead in year 2011. Good job, Cupertino: I guess you guys have done some well done front loading.

So, what do we have? Smart shoppers, smart phones – but more or less no smart x-mas sales.