Chief Executive Customer you may ask? Yes, let us talk about the CEC.

In times where marketing can be less obstrusive. Nowadays more direct and personal. Less of a pitch and more of a service to people than ever before. The work of the CMO is changing from trying to shape customers desires as a snapshot – to use the amount of data available to day in order to create a holistic view of his customer lifetime and customer journey. A prediction of where the touchpoints with the Chief Executive Customer and his brand are – as an actual individual. No matter which channel or media in the connected life. And with a new level of innovation dynamics.

Welcome the Asset-Light Generation. Where we have to re-think and re-imagine so many things that are changing our life. Where customers can get what the want when they want. A new era of flexibility. And this has to match with our brands, products and services.