A new brand experience

After presenting it´s clear vision about the connected car and also about it´s first thoughts about an e-Bike Audi is once again on the cutting edge. The new way of thinking in terms of car sales and part of the new dealer concept. Welcome, Audi City! Not to mention the Weiterlesen…

How to make choosing easier.

How many choices did you make every day? How many in a week? Interesting lecture from Sheena Iyengar. Watch it to gain insight of her survey and also to know how many the average CEO has to make. A better way to handle choice overload and more. (c) TED

No smart x-mas sale?

Hello, consumer electronics – where is this years christmas sale? We are writing the 29th November 2011. My touchpoints with smartphone or netco´s christmas sales are short and mainly driven by one manufacturer: I have seen the Apple iPhone 4s TV commercial several times (up to 6 times), introducing the Weiterlesen…

iMessage: “What is next?”

iPad 3 and iPhone 5 rumors are already out there. I guess Foxconn and Pegatron are already preparing themselves for the official launch, even after Apple has increased its order for X-Mas/Q4 sales – especially on iPhone 4s largely. Despite the fact that some market players have corrected their sales Weiterlesen…

On Sale: 11.11.11

BMC´s Magic 11 – Ladies and gents! I´ve written a marketing conception in 2010 for tomorrow 11.11.11 dd-mm-yy 11.11.11 hh-mm-ss because I thought that this magic date was something special for retailers and promotions. I am completely surprised how many companies don´t care about such opportunities. A crazy world, we Weiterlesen…

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