On Sale: 11.11.11

BMC´s Magic 11 – Ladies and gents! I´ve written a marketing conception in 2010 for tomorrow 11.11.11 dd-mm-yy 11.11.11 hh-mm-ss because I thought that this magic date was something special for retailers and promotions. I am completely surprised how many companies don´t care about such opportunities. A crazy world, we Weiterlesen…

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Retention, Retention! And watch your NPS.

89% of all actual Apple iPhone Users will stick to their smartphone brand a research from UBS Analysts says. Surprised by the fact that others device manufacturer such as Samsung will reach a roughly thirty-something percent? As long as you communicate with your customers in the old school way I Weiterlesen…

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Explore, homo sapiens!

Such a fantastic new world to explore. After the city of Hassloch – an initiative from GfK – was announced years ago to have a test market in Germany,  we have far more new areas of market research beyond this: targetable TV, behaviorscan and others are becoming more or less Weiterlesen…

Lupus alpha?

Just going through some data on the german fashion market. Just found these turnover figures from 2008 (in Million Euros) Arcandor  4.116, Otto 3.480, C&A 2.954, Metro 2.539, Hennes & Mauritz 2.476, Tengelmann 1.568, Peek & Cloppenburg 1.343, Aldi Group 1.071, Lidl 1.029, Tchibo 931, Esprit 800, Ernsting´s Family 676, New Yorker 622, Takko 560, Klingel 525. The most interesting question would be Weiterlesen…