The year of the smartphone is here. Which company will be #1, #2 and #3 by year end 2012? Apple, Googorola, Micronokia? Or more realistic Samsung or maybe Huawei? With 4G/LTE roll-out the whole story becomes even more interesting. Will RIM/Blackberry survive? Can Sony make the turnaround? Which role can HTC play after a bad Q4/2011 and a significant revenue drop announced for Q1/2012 of 36 percent in yesterdays Investor Relations Conference? What about LG? It is a long run – a marathon. Let´s watch out!
Tag Archives: Smartphone
Where to smartphone manufacturer?
At the moment the battle is mainly driven by Apple and Samsung. Just watch this new TVC from Samsung USA. It seems to be that the top five are just observing each other and nobody of them wants to make the “first move” before Apple has released the new iPhone 5. I believe this “strategy” is quite dangerous as Cupertino has no hurry, as last weeks New York City “Educational Event” has shown that they have enough trending topics to keep their pacemaker status. Let´s watch out!
(c) Samsung Mobile USA
Forget about the “i”?
Some great news from this years LeWeb2011.
Eric Schmidt about social, local and mobile.
(c) LeWeb
One is enough, two is too much, three is dangerous!
Facebook, Twitter, Google+? Is three at least one too much?
Who is next? Who would die? Where is it going the social network eco-system?
1st = as long as there was only one, the world was easy to handle for all of us users. Everybody was happy just to increase fans & followers and to post user generated content or links, vids and stuff
2nd = after a little education, getting common and increased functionality knowledge consumers intent to have multiple accounts for different activities in their life (e.g. private, business, fake, junk and testing/more)
3rd = with more (cross)-related-Apps running on those social media plattforms for extended services such as foursquare, yipit, instagram, rating functions and more the complexity of handling your posts, status and contents starts to driving you nuts. Every single one of them! And that is only your part of the story and your perspective. How to handle this on different accounts simultaneously?
Beside all that you will never find all your contacts on one of these platforms. Maybe nearly all on Facebook, but you still have people who are reluctant and unconvinced to join this garden party. So at the end you still need your Phonebook/Outlook/Mac contacts database to ensure interaction with all your social contacts via Phone and Mail. And this shows as long as potential competitor Google+ will not have critical mass of users combined with permanent/regular user interaction Facebook will still be the No.1 and the major place to be! Even if you dislike the forthcoming Timeline-Feature, as I do. But just for a single moment, just a twinkle in the eye: what is next? Intelligent Search with recommendations that are cross-checked and combined with your Friends ratings and tailor made for you? The timeline function – everything compressed in a story of your life? Your individual One-click online Store of your favourite brands? TV, Books and Games online based on your likes? Woo-hoo.
And: will the giant Microsoft get the job done? Sync/Cloud, mobile OS and Social Media? Imagine: from about 95% of every online connections that have been operated with Microsoft Windows OS a few years ago to nearly under 50% this year. Every second internet connection to the internet is without Windows OS. Forecast: still decreasing. Thank you, smartphones and tablets.
All you Innovators, Early Adopters, Early Majority, Late Majority and Laggards – where do you follow in the future?
Six ways to save the internet.
A really great lecture from Roger McNamee!
(c) TEDxSantaCruz
Retention, Retention! And watch your NPS.
89% of all actual Apple iPhone Users will stick to their smartphone brand a research from UBS Analysts says. Surprised by the fact that others device manufacturer such as Samsung will reach a roughly thirty-something percent? As long as you communicate with your customers in the old school way I guess not. You have to manage your communication differently. And be aware of your NPS or other measurement system.
Faster, lighter, more – and ubiquitous!
We are so close to the next level of connected life. Worldwide LTE (Long term evolution/4G) cellular networks will give us a lot more opportunities as of today and enable us to do more data intensive applications, even by multitasking. The future is wireless – no doubt. And no matter how much up- or downstream you need.
For sure you use your Ultrabook, Tablet-PC or Smartphone as well with the next level software and apps. No wonder: with intuitive touchscreens and user-orientated/centric operating systems. You organize yourself in a new way in the enterprise 2.0 as well as in your private environment. Via Evernote, Wunderlist, Dropbox and Dragon you are everytime available on duty. Dragon for instance is giving you the freedom to record your voicememos instantly and converting them directly into written text for usuage by email, Twitter, Facebook and more. Siri from Apple, feature of the brandnew iPhone 4S, goes a few steps further of this scenario by converting and understanding your textmemo, if you want to set appointments and more. The phone does exactly what you want it to do – the perfect companion.
Can you imagine the next landmarks in commerce, mobility, smarthome, learning and health? Let´s get ready. The future is bright.
Vodafone – the evolution of mobile!
Nice video from Vodafone UK about the evolution of mobile. Fascinating to talk only about a roughly 20 years evolution period. I still believe that 1-year-mobile-market-development is like 8 years-in-ordinary-businesses. Crazy, but cool.
(c) Vodafone UK
TESCO Homeplus – smart!
Tesco´s award winning idea to enter new markets in retail.
Update 25 Aug 2011: Quite fast! TESCO announced today the first virtual store going live.
(c) TESCO plc
Smart. Phone?
Reply
From my point of view it is no rocket science to have success in the mobile device business.
First of all you need to have a good hardware piece. Beside that you have to have an Operating System. Doesn´t matter which one at the end as long it is running more or less fast and stable. No-Go in that case: if you supply very permanently kryptic error messages (e.g. such as WP7 does). After that you need to have a good design, which is far more beyond the european understanding of design – this is corely: a great graphical user interface (GUI). Last but not least you have to be the gatekeeper of your eco-system, which means the Apps, the Store, the Music/Archives, the Web-Interface etc. – keep it clean. In the end you offer a great user experience of your product – even if your eco-system isn´t that open as most of your developers wanted it!