Apple vs. Googorola vs. Micronokia:

The year of the smartphone is here. Which company will be #1, #2 and #3 by year end 2012? Apple, Googorola, Micronokia? Or more realistic Samsung or maybe Huawei? With 4G/LTE roll-out the whole story becomes even more interesting. Will RIM/Blackberry survive? Can Sony make the turnaround? Which role can HTC play after a bad Q4/2011 and a significant revenue drop announced for Q1/2012 of 36 percent in yesterdays Investor Relations Conference? What about LG? It is a long run – a marathon. Let´s watch out!

Where to smartphone manufacturer?

At the moment the battle is mainly driven by Apple and Samsung. Just watch this new TVC from Samsung USA. It seems to be that the top five are just observing each other and nobody of them wants to make the “first move” before Apple has released the new iPhone 5. I believe this “strategy” is quite dangerous as Cupertino has no hurry, as last weeks New York City “Educational Event” has shown that they have enough trending topics to keep their pacemaker status. Let´s watch out!

(c) Samsung Mobile USA