Tag Archives: iPhone

Where to smartphone manufacturer?

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At the moment the battle is mainly driven by Apple and Samsung. Just watch this new TVC from Samsung USA. It seems to be that the top five are just observing each other and nobody of them wants to make the “first move” before Apple has released the new iPhone 5. I believe this “strategy” is quite dangerous as Cupertino has no hurry, as last weeks New York City “Educational Event” has shown that they have enough trending topics to keep their pacemaker status. Let´s watch out!

(c) Samsung Mobile USA

All your x-mas gifts ready?

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Today: smart x-mas sale level three. After Apple is pushing x-mas sales so far in two directions by iPhone 4s and iPad 2 messages into several consumer touchpoints it seems to be that Apple is introducing today the major x-mas product No. 3: the MacBook Air.

So iPhone, iPad and MacBookAir are making it´s way under the christmas tree.

Whilst Microsoft and Nokia are pushing Windows Phone and the Lumia 800. The timing of Googorola is also quite smart to introduce the new Motorola RAZR exactly for the x-mas sales period. In my eyes a really smart move.

I guess this is the start for a very though battle in 2012 for these kind of products. I promise you a new device and manufacturer ranking. Happy consumers – guaranteed!

MacBook Air

No smart x-mas sale?

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Hello, consumer electronics – where is this years christmas sale? We are writing the 29th November 2011.

My touchpoints with smartphone or netco´s christmas sales are short and mainly driven by one manufacturer: I have seen the Apple iPhone 4s TV commercial several times (up to 6 times), introducing the new great camera or alternatively the SIRI feature. Same with Online – Apple E-Mails me to buy the 4s or the iPad 2 as X-Mas-Gifts (up to 4 times). And eCommerce? Well, Apple Store introduces one big shopping day for the 25th November 2011. With discount up to 91 Euros (see older article). No matter, if I was thinking about buying new devices for myself or as a christmas gift: beside Apple there was only one Microsoft Live E-Mail Newsletter to myself to introduce the new Mango OS with Nokia Lumia 800, which was honestly message overloaded and the new Amazon.com Kindle TV Commercial to buy the new device for 99 Euro.

No more Tablet-PC offers, no more new smartphones for Santa Claus & Co.? Maybe we will see great x-mas campaigns shortly.

As far as I have learned and read from latest market research: the impulse-shopper is more or less dead in year 2011. Good job, Cupertino: I guess you guys have done some well done front loading.

So, what do we have? Smart shoppers, smart phones – but more or less no smart x-mas sales.

iMessage: “What is next?”

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iPad 3 and iPhone 5 rumors are already out there. I guess Foxconn and Pegatron are already preparing themselves for the official launch, even after Apple has increased its order for X-Mas/Q4 sales – especially on iPhone 4s largely. Despite the fact that some market players have corrected their sales forecast with less sold units due to the economic downstream in some regions. Some experts have said that Apple could not continue their smartphone success story, as Android´s market position is getting stronger and stronger. Honestly: it seems to be that Apple is probably not the world´s best smartphone, but it´s beloved user-friendly eco-systems still drives the highest profit margins to Cupertino. Which was a 40,3% in this Q4 in Apple´s fiscal year 2011.

Retention, Retention! And watch your NPS.

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89% of all actual Apple iPhone Users will stick to their smartphone brand a research from UBS Analysts says. Surprised by the fact that others device manufacturer such as Samsung will reach a roughly thirty-something percent? As long as you communicate with your customers in the old school way I guess not. You have to manage your communication differently. And be aware of your NPS or other measurement system.

New world order?

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After the announcement of Google to become “Googorola” and buying Motorola the whole ecosystem of this environment has to re-think their business models.
Today we received the information that HP is spinning-off it s PC division. Could this be the end of the vertical integration of HP Computers? Even though the “Googorola” deal forces the established marketplayers to do their homework. Fast, precise and complete. Watch out, you establishment and stay hungry!

P.S. Nowadays it reminds me a little bit like the time before the first iPhone was released to the public. Keep an eye on “Googorola”…

(c) HP