Tesco´s award winning idea to enter new markets in retail.
Update 25 Aug 2011: Quite fast! TESCO announced today the first virtual store going live.
(c) TESCO plc
Category Archives: Retail
Explore, homo sapiens!
Such a fantastic new world to explore. After the city of Hassloch – an initiative from GfK – was announced years ago to have a test market in Germany, we have far more new areas of market research beyond this: targetable TV, behaviorscan and others are becoming more or less old school. Like the future store in Toenisvorst as a live enviroment from METRO Group up to Amazon´s WindowShop online – there is no speed limit in place. In terms of neuroscience research from all over the world – how your target group reacts on your advertising, the MRT scan shows the activity on pain & reward in the consumers brain. Go ahead, all you Martin Lindstrom´s!
Lupus alpha?
Just going through some data on the german fashion market. Just found these turnover figures from 2008 (in Million Euros)
Arcandor 4.116, Otto 3.480, C&A 2.954, Metro 2.539, Hennes & Mauritz 2.476, Tengelmann 1.568, Peek & Cloppenburg 1.343, Aldi Group 1.071, Lidl 1.029, Tchibo 931, Esprit 800, Ernsting´s Family 676, New Yorker 622, Takko 560, Klingel 525.
The most interesting question would be how these sales figures develop in terms of web shopping in the next years as of eBay´s and AMAZON´s new strategies. Who will have the most successful multichannel consumer approach? And will have the most efficient and remarkable marketing programme combined with the perfect shopping experience in our cities.
Be prepared!
Three, two, one… Mine!
Look at eBay´s strategy – rather than focusing on auction´s they are developing more and more into a real shopping portal.
Is this the initial move in the battle with Amazon, Stylebop & Co.? I guess it is really dangerous as the fashion business is even more complicated in the web as in the real outlet business.
But eBay decided, after they´ve done further new business with divisions such as mobile.de or PayPal, to buy brands4friends right now for roughly 200 Mio. US-Dollars. They have had a turnover of 80 Mio. Euro in 2010. And now Amazon wants to buy the fashion shop buyVIP. Are those strategy people sure about entering this difficult market? Where is the end of extending those brands into various portfolio directions? Could they do all stuff as FMCG, SMCG & Co.?
I guess from the consumers point of view they need to have real outlets, too. With laying and hanging goods as in the traditional business. Where the fashionistas and all others could feel and try something on. What about differenciated strategy such as CONLEY´s? Let´s think about it.
Where is the Point-of-sale?
If you read nowadays newspapers, tickers and company press releases it´s quite interesting that the world of buying goods is almost changing more rapidly than most people expected.
What about famous Terry Leahy who has to present the actual Q4 results for the UK business of TESCO from end of November to beginning of January with not more than 0.6% increase as all expectations have been more than approx. 1.2%. What about HMV who have to present a result for christmas business of -13.6% in comparison to last years result. There is a strong correlation between between the off- and online strategy of todays business.
If we look into the german market in detail: METRO has lost 2.6% in the last quarter 2010 – and a part of METRO – the MediaMarkt/Saturn Group lost 5.7%. More than ever before in their booming business of electronic goods. They still don´t have a online shop. And yes, it is difficult to build up those to different sales channels. Even if you have to know that MediaMarkt/Saturn do local pricing due to their competitors environment. But: the best day in 2010 for AMAZON in Germany was the 13th December with 2,100,000 sold products, which are 400,000 more than in 2009. They have started with selling books, but to date the offer far more up to Champagne or cookies. And they are ranked on the TOP 3 worldwide concerning their customer base and CRM, together with Google and Apple.
Even if you look into the results of specialized online dealers for goods like notebooks (or tablet pc´s in the future) some of them made a plus in 2010 of approx. 25%. Once you have missed the story of the changing mobile hardware business concerning the iPhone/iPad App business you can actually see the freshly anounced Apple Mac App Store. The Apple story continues. Now on your Mac or MacBook.
If you want to increase sales in the future you need to get your online strategy ready.
Connected life 2011!
More and more to come. Just have gone through some stuff about the connected life future.
About the future hotel for instance: where your check-in is done via your mobile, where your profiles, e.g. food, entertainment – can be saved for future travels. Where your windows are your entertainment screens as well. Seemed to be an interesting project of Fraunhofer Institute.
But when do I get my Apple Playstation and my iTunes car-snyc over the cloud, Mr. Jobs?
