Category Archives: Brand

Everthing related to branding and communication

Faster, lighter, more – and ubiquitous!

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We are so close to the next level of connected life. Worldwide LTE (Long term evolution/4G) cellular networks will give us a lot more opportunities as of today and enable us to do more data intensive applications, even by multitasking. The future is wireless – no doubt. And no matter how much up- or downstream you need.

For sure you use your Ultrabook, Tablet-PC or Smartphone as well with the next level software and apps. No wonder: with intuitive touchscreens and user-orientated/centric operating systems. You organize yourself in a new way in the enterprise 2.0 as well as in your private environment. Via Evernote, Wunderlist, Dropbox and Dragon you are everytime available on duty. Dragon for instance is giving you the freedom to record your voicememos instantly and converting them directly into written text for usuage by email, Twitter, Facebook and more. Siri from Apple, feature of the brandnew iPhone 4S, goes a few steps further of this scenario by converting and understanding your textmemo, if you want to set appointments and more. The phone does exactly what you want it to do – the perfect companion.

Can you imagine the next landmarks in commerce, mobility, smarthome, learning and health? Let´s get ready. The future is bright.

    Explore, homo sapiens!

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    Such a fantastic new world to explore. After the city of Hassloch – an initiative from GfK – was announced years ago to have a test market in Germany,  we have far more new areas of market research beyond this: targetable TV, behaviorscan and others are becoming more or less old school. Like the future store in Toenisvorst as a live enviroment from METRO Group up to Amazon´s WindowShop online – there is no speed limit in place. In terms of neuroscience research from all over the world – how your target group reacts on your advertising, the MRT scan shows the activity on pain & reward in the consumers brain. Go ahead, all you Martin Lindstrom´s!

      Lupus alpha?

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      Just going through some data on the german fashion market. Just found these turnover figures from 2008 (in Million Euros)

      Arcandor  4.116, Otto 3.480, C&A 2.954, Metro 2.539, Hennes & Mauritz 2.476, Tengelmann 1.568, Peek & Cloppenburg 1.343, Aldi Group 1.071, Lidl 1.029, Tchibo 931, Esprit 800, Ernsting´s Family 676, New Yorker 622, Takko 560, Klingel 525.

      The most interesting question would be how these sales figures develop in terms of web shopping in the next years as of eBay´s and AMAZON´s new strategies. Who will have the most successful multichannel consumer approach? And will have the most efficient and remarkable marketing programme combined with the perfect shopping experience in our cities.

      Be prepared!