Category Archives: Brand

Everthing related to branding and communication

Where to smartphone manufacturer?

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At the moment the battle is mainly driven by Apple and Samsung. Just watch this new TVC from Samsung USA. It seems to be that the top five are just observing each other and nobody of them wants to make the “first move” before Apple has released the new iPhone 5. I believe this “strategy” is quite dangerous as Cupertino has no hurry, as last weeks New York City “Educational Event” has shown that they have enough trending topics to keep their pacemaker status. Let´s watch out!

(c) Samsung Mobile USA

How to make choosing easier.

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How many choices did you make every day? How many in a week? Interesting lecture from Sheena Iyengar. Watch it to gain insight of her survey and also to know how many the average CEO has to make.

A better way to handle choice overload and more.

(c) TED

No smart x-mas sale?

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Hello, consumer electronics – where is this years christmas sale? We are writing the 29th November 2011.

My touchpoints with smartphone or netco´s christmas sales are short and mainly driven by one manufacturer: I have seen the Apple iPhone 4s TV commercial several times (up to 6 times), introducing the new great camera or alternatively the SIRI feature. Same with Online – Apple E-Mails me to buy the 4s or the iPad 2 as X-Mas-Gifts (up to 4 times). And eCommerce? Well, Apple Store introduces one big shopping day for the 25th November 2011. With discount up to 91 Euros (see older article). No matter, if I was thinking about buying new devices for myself or as a christmas gift: beside Apple there was only one Microsoft Live E-Mail Newsletter to myself to introduce the new Mango OS with Nokia Lumia 800, which was honestly message overloaded and the new Amazon.com Kindle TV Commercial to buy the new device for 99 Euro.

No more Tablet-PC offers, no more new smartphones for Santa Claus & Co.? Maybe we will see great x-mas campaigns shortly.

As far as I have learned and read from latest market research: the impulse-shopper is more or less dead in year 2011. Good job, Cupertino: I guess you guys have done some well done front loading.

So, what do we have? Smart shoppers, smart phones – but more or less no smart x-mas sales.

iMessage: “What is next?”

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iPad 3 and iPhone 5 rumors are already out there. I guess Foxconn and Pegatron are already preparing themselves for the official launch, even after Apple has increased its order for X-Mas/Q4 sales – especially on iPhone 4s largely. Despite the fact that some market players have corrected their sales forecast with less sold units due to the economic downstream in some regions. Some experts have said that Apple could not continue their smartphone success story, as Android´s market position is getting stronger and stronger. Honestly: it seems to be that Apple is probably not the world´s best smartphone, but it´s beloved user-friendly eco-systems still drives the highest profit margins to Cupertino. Which was a 40,3% in this Q4 in Apple´s fiscal year 2011.

On Sale: 11.11.11

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BMC´s Magic 11 – Ladies and gents! I´ve written a marketing conception in 2010 for tomorrow 11.11.11 dd-mm-yy 11.11.11 hh-mm-ss because I thought that this magic date was something special for retailers and promotions. I am completely surprised how many companies don´t care about such opportunities. A crazy world, we all live in.

Retention, Retention! And watch your NPS.

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89% of all actual Apple iPhone Users will stick to their smartphone brand a research from UBS Analysts says. Surprised by the fact that others device manufacturer such as Samsung will reach a roughly thirty-something percent? As long as you communicate with your customers in the old school way I guess not. You have to manage your communication differently. And be aware of your NPS or other measurement system.

Faster, lighter, more – and ubiquitous!

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We are so close to the next level of connected life. Worldwide LTE (Long term evolution/4G) cellular networks will give us a lot more opportunities as of today and enable us to do more data intensive applications, even by multitasking. The future is wireless – no doubt. And no matter how much up- or downstream you need.

For sure you use your Ultrabook, Tablet-PC or Smartphone as well with the next level software and apps. No wonder: with intuitive touchscreens and user-orientated/centric operating systems. You organize yourself in a new way in the enterprise 2.0 as well as in your private environment. Via Evernote, Wunderlist, Dropbox and Dragon you are everytime available on duty. Dragon for instance is giving you the freedom to record your voicememos instantly and converting them directly into written text for usuage by email, Twitter, Facebook and more. Siri from Apple, feature of the brandnew iPhone 4S, goes a few steps further of this scenario by converting and understanding your textmemo, if you want to set appointments and more. The phone does exactly what you want it to do – the perfect companion.

Can you imagine the next landmarks in commerce, mobility, smarthome, learning and health? Let´s get ready. The future is bright.